About Newly Registered Domains and Applications
A newly registered domain refers to one that became part of the Domain Name System (DNS) in the past weeks either for the first time or was dropped and then re-registered. As such, first-time domains do not have a historical footprint or previous owners to speak of, and re-registered domains likely now pertain to somebody new. Here are the various use cases:
- Cybersecurity experts: Cybercriminals often use newly registered domains in attacks to evade detection and blocking. And not all solutions are updated in time to catch unknown sources of threats. Cybersecurity teams are able to counter threats better by monitoring recently registered domains and screening these for ties to malicious activity as soon as they come online.
- Brand protection employees and contractors: The most popular brands are prone to misuse and abuse by cybersquatters, spammers, phishers, and scammers. Given that, employees and contractors in charge of brand protection can make it a habit to detect and monitor potential cases of domain squatting relying on newly registered domains feeds.
- Digital marketers: The digital marketing landscape is very competitive. But by watching for new domain registrations, marketers can monitor the competitive landscape. They can discover new business activities, partnerships, and even mergers and acquisitions (M&As) by following contenders’ moves and ownership details.
- Market researchers: Research requires relevant and up-to-date information, and researchers looking for emerging trends can track domain registration movements.